Check out the news from The Hollywood Reporter
Colin Kaepernick. Cher. George Clooney. Charlize Theron. Sherry Lansing. Dwyane Wade. Barbara Broccoli. Jennifer Hudson. This may seem like a disparate group of powerful people in the fields of entertainment and sports. But what they have in common is a deep sense of philanthropic commitment — a desire to do something beyond a photo op for the causes that matter to them. And all these people have entrusted the same organization to help them run their charities, the Entertainment Industry Foundation.
“People come to me for advice,” says Lansing, whose blockbuster charity, Stand Up To Cancer, has raised more than $746 million to fund cancer research since she and eight other women founded it in 2008. “I often say to them, ‘You should meet the people at EIF.’ ”
In Hollywood, getting Lansing’s endorsement for a philanthropic organization is akin to getting a 100 percent Rotten Tomatoes score, so trusted is the former Paramount CEO for her judgment and impact in the nonprofit world. As Stand Up To Cancer grew quickly, eventually producing telecasts that aired in 190 countries (the biennial show will next air in 2023), Lansing saw the potential of partnering with EIF, an organization that has been backing Hollywood’s philanthropic impulses since World War II. “I thought we should become part of [EIF], because we’d be more efficient,” says Lansing, who now sits on the EIF board. “If we became a division of them, we’d be able to save money.”
This year, as EIF celebrates its 80th anniversary, the industry looks dramatically different from the way it did when Samuel Goldwyn, Humphrey Bogart, James Cagney, Joan Crawford and the Warner brothers convened in 1942 to coordinate Hollywood’s response to the war effort. The fields of entertainment and philanthropy have both evolved, but amid the rise of streaming wars, social media campaigns and pandemic-era changes like Zoom fundraisers, EIF has been a constant. The organization has grown to the point where it grants funds to more than 200 nonprofits per year and has 70 employees.
While Stand Up To Cancer eventually became a division of EIF, most organizations that come in EIF’s doors are simply looking for administrative support and strategic advice, says EIF CEO and president Nicole Sexton. “They understand that they have a big idea but they don’t know anything about the business of philanthropy,” Sexton says. “We want them to focus on impact and resource generation. We’re candid about what our role is and what our expectations are. We want partners who are committed.”
Among those with whom EIF has recently partnered are the NBA’s Wade, Chris Paul and Carmelo Anthony, who came together in 2020 to launch Social Change Fund United, which distributes grants to organizations that pay bail for people in need, help fund Black educators and provide student scholarships. “We realized the power of moving as one in a moment when the world seemed so broken, specifically as the pandemic and racial injustice devastated Black communities,” says Wade. “When we launched, we were looking to get to work right away and were looking for an organizational partner to support us in providing immediate relief to marginalized communities. [The EIF] staff has been amazing with ensuring we meet all the necessary checks and balances, setting SCFU up for the long game because we are in this work together.” EIF, for instance, handles the accounting and paperwork necessary for an organization to maintain its tax-exempt status.
…sorry for the interruption but for the rest of the article you best…CLICK HERE FOR MORE
Don’t forget to LIKE & SHARE this post before you go, it helps a lot!